Iverstine Butcher, prides itself on being the only whole animal butcher in Baton Rouge, which means they work directly with small-scale local farms to provide the best quality meat, raised to Iverstine Butcher's high self-imposed standards. At the shop, knowledgeable butchers are available to help choose the best cuts for a meal, and the Market & Eatery is open daily with hot plate lunches and products from local vendors.
Iverstine Butcher tasked me, with Echo Tango, to rebrand their logo, identity, website, and marketing materials to look as time-tested as the sustainability motto they built their business upon.
Iverstine Butcher tasked me, with Echo Tango, to rebrand their logo, identity, website, and marketing materials to look as time-tested as the sustainability motto they built their business upon.
Website
Click on the image below to visit.
Inspiration was taken from Turn of the Century butcher shop painted signage, 1940s commercial grocery typography and language, personified food cartoons, and vintage misaligned printing processes, paired with current day butcher shop images and product photography to give the brand a timeless appeal.
Design elements include: website design, meat cooler tags, product labels, embroidered patches, business card matchbooks, illustrative elements, wearable swag, exterior signage, in-store television screens, and special event marketing materials.
IN-STORE DISPLAY SCREENS
To educate customers and help them choose the best cut of meat for the dish they want to make, the Butchery 101 series was developed in tandem with in-store seminars that owner Galen Iverstine hosts at the shop. These screens cycle on a television mounted in the butcher side of the shop.
Promotional Materials
Credits
My roles in this project:
Creative Conceptualization, Pitch Deck Building, Client Pitching, Art Direction, Logo Redesign, Brand and Style Development, Photography Style Development, Special Event Conceptualization, Interior Design Conceptualization, Illustration, Graphic Design (including printed menus, digital ads, website, product packaging, shelf displays, case talkers, signage, wraps, merchandise and swag item design)
Creative Conceptualization, Pitch Deck Building, Client Pitching, Art Direction, Logo Redesign, Brand and Style Development, Photography Style Development, Special Event Conceptualization, Interior Design Conceptualization, Illustration, Graphic Design (including printed menus, digital ads, website, product packaging, shelf displays, case talkers, signage, wraps, merchandise and swag item design)
Creative:
Erick Martin
Dayna Zrinski
Andy Lemoine
Ann Marie Frisby
Adam Hayden
Rachael Saunders
Jorge Flores
Kyle Baker
Carlin Mumphrey
Erick Martin
Dayna Zrinski
Andy Lemoine
Ann Marie Frisby
Adam Hayden
Rachael Saunders
Jorge Flores
Kyle Baker
Carlin Mumphrey
Production:
Erick Martin
John Kelley
Chantel Hebert
Dayna Zrinski
Ann Marie Frisby
Erick Martin
John Kelley
Chantel Hebert
Dayna Zrinski
Ann Marie Frisby