Louisiana has a lot to offer. Great food, superb hospitality and close ties to its cultural roots. The Louisiana Office of Tourism's vision is to market and promote Louisiana as a travel destination, increasing revenue generated by the tourism industry and contributing to the economic impact of tourism in all 64 parishes.
As Art Director of Echo Tango in collaboration with Miles Partnership, the challenge was to develop a commercial that showcases the wide array of tourist destinations that Louisiana has to offer, from antique store goods at the The W.H. Tupper General Merchandise Museum, to the gorgeous architecture at the Old State Capitol Building, to the Mardi Gras celebration fineries at The Presbytère. The result was an Impossible Road Trip across the entire state, in which a family of four discovers some of Louisiana's finest.
As Art Director of Echo Tango in collaboration with Miles Partnership, the challenge was to develop a commercial that showcases the wide array of tourist destinations that Louisiana has to offer, from antique store goods at the The W.H. Tupper General Merchandise Museum, to the gorgeous architecture at the Old State Capitol Building, to the Mardi Gras celebration fineries at The Presbytère. The result was an Impossible Road Trip across the entire state, in which a family of four discovers some of Louisiana's finest.
Full Video
Storyboard to Final
Credits
My roles in this project:
Creative Strategy, Storyboarding, Scriptwriting, Pre-Production Coordination, 1st Assistant Director, Wardrobe and Accessory Styling, Food Styling, Props Management, Illustration
Creative Strategy, Storyboarding, Scriptwriting, Pre-Production Coordination, 1st Assistant Director, Wardrobe and Accessory Styling, Food Styling, Props Management, Illustration
Creative:
Erick Martin
Andy Lemoine
Dayna Zrinski
Erick Martin
Andy Lemoine
Dayna Zrinski
Production:
Erick Martin
Chantel Hebert
Dayna Zrinski
Randy DeLeo
Miles Partnership
Erick Martin
Chantel Hebert
Dayna Zrinski
Randy DeLeo
Miles Partnership