Lee Michaels Fine Jewelry focuses on a vision to be the first choice for moments of celebration and everyday sparkle, coupled with a passion for delivering extraordinary experiences. With 10 retail locations across Louisiana, Mississippi, Texas and New Mexico, Lee Michaels is a renowned family-owned jewelry store committed to giving every customer an "Extraordinary Experience." To Lee Michaels, that means thinking ahead, looking at customers as cherished friends, and forming a lifelong valuable relationships.
The goal was to create a whimsical advertisement for Lee Michaels that shows their signature wrapped red box on a delightful wintery journey— beginning with a soft breeze that sets the box in motion down a hillside, through a city, to its resting doorstep destination— showcasing Lee Michaels holiday treasures along the way.
The goal was to create a whimsical advertisement for Lee Michaels that shows their signature wrapped red box on a delightful wintery journey— beginning with a soft breeze that sets the box in motion down a hillside, through a city, to its resting doorstep destination— showcasing Lee Michaels holiday treasures along the way.
Full Commercial
Storyboard to Final
Advertising Deliverables
Other Deliverables included:
Website Headers, Digital Billboards, e-Blast Headers, Social Media Ad Set
Website Headers, Digital Billboards, e-Blast Headers, Social Media Ad Set
Credits
My roles in this project:
Creative Conceptualization, Client Pitching, Art Direction, Cityscape Design Development, Style Development, Product Scene Integration, Graphic Design, Quality Control/Storyline Consistency Checking
Creative Conceptualization, Client Pitching, Art Direction, Cityscape Design Development, Style Development, Product Scene Integration, Graphic Design, Quality Control/Storyline Consistency Checking
Creative:
Erick Martin
Andy Lemoine
Dayna Zrinski
Rachael Saunders
How-Wow Studio
Erick Martin
Andy Lemoine
Dayna Zrinski
Rachael Saunders
How-Wow Studio
Production:
Erick Martin
Chantel Hebert
Andy Lemoine
Dayna Zrinski
Erick Martin
Chantel Hebert
Andy Lemoine
Dayna Zrinski